" To be one of the world’s leading integrated textile enterprise exceeding customer and stakeholder expectations, driven by research, innovation and excellence. "
- Strive to offer innovative, customised and value added services to our customers.
- Innovate constantly in our business to be a market leader.
- Optimise the use of all resources, through state of the art technology.
- Surpass compliance and global quality standards.
- Actively explore and tap potential markets and products.
- Become a process driven organisation.
- Expand people development initiatives.
- Be an ethical, transparent and a responsible global organisation.
- Customer satisfaction.
- Visionary leadership.
- Passionate about creativity, innovation and excellence.
- Adaptable and open to change, thus breaking the status-quo.
- Concern for the environment and the community.
- Ethical, transparent and global corporate citizens.
- Fulfilling corporate social responsibilities.